tajhalao: Distributed Marketers, Get Your Mobile On

শনিবার, ৬ অক্টোবর, ২০১২

Distributed Marketers, Get Your Mobile On

Where?s your cell phone? If you?re like me, it?s probably within reach. I bet you just grabbed it too. We as consumers spend so much time on our cell phones. We now use them to check prices, find restaurants, watch movies, listen to music, surf the web, and even make purchases.

I don?t know about you, but I get really irritated when I?m using my cell phone to look something up on the internet and the landing page I?m on isn?t optimized for mobile viewing. That?s one of the ways Saepio helps marketers; mobile optimized landing pages.?

I also look for an integrated opt in process for mobile campaigns.? Every contest brings me back thoughts on how Saepio can help.?

Here are a few things to think about?

MarketPort provides the corporate marketer with a wide range mobile marketing options. Importantly, it does so while helping to protect brand integrity.?

Mobile Messaging

For SMS messaging, local marketers can select from, and localize, approved SMS messaging. Once transacted, these text messages can then be distributed through the MarketPort mobile ad network.?

Mobile Origination

Mobile Origination campaigns are simplified within MarketPort as well as the multichannel marketing materials needed to drive mobile origination that are linked as part of the campaign setup workflow. Lists are developed and managed by either the corporate or local marketer, depending on permissions that are set by the manager of the MarketPort system.

Mobile Everything

The MarketPort mobile marketing capabilities also include delivery of personalized coupons, integration with POS digital signage and other response related communication. creating mobile relationships 3inch

Key features include:?

simple step-by-step instructions
fulfillment automation for implementing complex mobile campaigns,
support for a wide range of channels consumed on a mobile device,
and mobile list development through integrated multi-channel campaigns.

Key benefits for the distributed marketing network:

Brand compliant mobile messaging. Even though SMS messages are short, brand compliance is still important. With MMS messaging, graphics are created through MarketPort with corporate brand guidelines enforced.
Coordination between corporate and local campaigns. Because MarketPort can serve as a single platform for distributed marketing organizations, corporate marketers are able to keep local and national mobile messages coordinated to ensure that customers don?t receive redundant messages or an overabundance of mobile messages.
Multi-channel campaign coordination. Integrated campaign management within MarketPort enables mobile to play a key role in a campaign and for those messages to be timed in coordination with other messages to ensure optimal response.?

Key benefits for the distributed, regional or local marketer:

Access to turn-key mobile marketing campaigns. MarketPort makes SMS and mobile origination campaigns profoundly easy for local marketers. All a local marketer must do to launch a mobile campaign is to select or create the content and then follow step-by-step instructions for list selection and distribution.
Easy content creation. Template based interfaces make content creation easy and help ensure that it is brand compliant.
Speed to market to capitalize on immediate opportunities. The simple steps make mobile ad creation and distribution nearly instantaneous which enables local marketers to quickly get marketing messages with immediate call to actions in front of customers.

So when you?re wondering the easiest way to use mobile marketing to get in touch with your clients or potential clients, while maintaining coordination between corporate and local, you?ll know how easy it is to set up a mobile marketing campaign with MarketPort. For more information on mobile marketing and list building, check out our paper, ?Mobile Origination for Local Marketers: Mobile List Building.?

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