I always thought Webdoc was extremely poorly named. While the platform had been used by record labels for fan engagement and marketing, the name really did not work. Pretty much any fool could see this and it's amazing how long the team there took to realize this. Webdoc screams: 'Microsoft Word on the Web'. Or something. Anyway, I digress. It's no surprise then that the startup has relaunched with the more digestible name Urturn and some improved product features. So far it's still free, as clearly they are trying to build scale and monetize. This of this as a meme-generator for artists and bands which those lovely record labels can control.Source: http://feedproxy.google.com/~r/Techcrunch/~3/TNOYlGAufqs/
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