PALO ALTO, CA: Software maker VMware is reviewing its US PR AOR account.
Next Fifteen-owned The OutCast Agency is the incumbent. A VMware spokesperson said the company invited OutCast to re-pitch for the business. However, the agency elected not to participate in the review, according to an OutCast spokesperson.
The company spokesperson declined to disclose further information about the review process.
VMware returned its PR business to OutCast in 2009, less than a year after the agency lost the account to ...
Source: http://www.prweekus.com/vmware-reviews-pr-account/article/296340/
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